3. The New York Times paid digital subscriptions rose by 20% from Q3 to Q4 and numbered at 390,000 at the end of 2011. Digital subscription strategy helped circulation revenue grow by 5% (now 12% of total revenue). On the NYT website only a limited number of articles are for free. The digital subscription scheme of the NYT can be reviewed here: NYT Digital Subscription and Premium Products
It will be interesting to see the development of tablet editions this year. Big trends will be a shift towards HTML5 technology for apps for major Publishers. The highly popular HTML5 web-based apps for the FT and The Economist show the way, although there are still some issues with iOS 5 on the iPad. In the case of the web-based app all the income for subscriptions and advertising go to the Publisher, as opposed to the 30% charged by Apple for content purchased on the App Store. And the customer data stays with the Publisher, a key to success. And that matters, e.g. The Economist are targeting a million digital readers by 2013.
In advertising the introduction of more personalized SmartAds based on consumer behavior and geodata seems to be the trend - 2012 may well become "the year of Mobile Advertising."
The above were some of the themes discussed at the eReading & Tablets seminar arranged by Finnmedia in Helsinki on February 8 2012. Some of the presentations you will find on eReading seminar 8.2.2012