NYT has introduced a subscription model offering flexibility to readers including different platforms: print, online and mobile platforms with apps for tablets and smartphones. Visitors to the NYTimes.com website only get 10 articles for free each month. The New York Times is also available on new platforms such as Flipboard, where digital subscribers of NYT get access to the full content.
The researcher was given a guided tour of the R&D Lab, together with a small group of students from Stanford University. Many of the demos are presented on the R&D Lab website and below I have described in brief two of the prototypes shown:
“Reveal" i.e. a "Magic Mirror" – you can speak to the mirror and ask for headlines, news in New York or the weather report for Manhattan,or even your personal health information. The intention is not that the mirror is the actual interface for reading news at length, but you can pick out the news whilst brushing your teeth and then read the complete news at your breakfast table.
Another interesting demo that I choose to call "Data Visualized" - i.e. data shown on a large screen across the wall, where you can see the number of articles published, the number of words, pages read, and tweets shared on a given day. This could be a tool for the newsroom to illustrate audience engagement. Other interesting development projects include the creative use of new technology platforms, such as Google Glass.