Age seems to be a large factor in smartphone penetration, as 81% of young people between 25 and 34 are smartphone users and teens are not far behind with a penetration of 70%. Among older people aged 55+ half of the people are still using feature phones. Obviously this bears a relevance for service design, as many of the new media services are clearly designed for the diginatives.
As for the mobile ecosystem Android and iOS dominate the smartphone market in the U.S. More than half of U.S. smartphones are running Android, while 40% are iPhones. Windows phone has a market share of only 2%, so Microsoft has a long way to go as it now bought the mobile device business from Nokia. The business opportunities may prove bigger in the emerging markets in Asia and South America, where the smartphone penetration is lower than in Europe and the U.S.
Many of the new services are being designed with these principles in mind. For example The Washington Post has just launched 'Topicly' - a highly visual platform for its website and mobile platforms. Grouping articles by theme and then linking these under an image in a grid, the homepage is a collection of different news topics. You can then navigate onwards to relevant stories, commentaries, graphics and multimedia surrounding the issue. Topicly is powered by proprietary technology to give users timely news that Post editors think will interest readers. All Post journalism — stories, blog posts, photos, videos — is being processed in 15-minute snapshots, and topics are being determined in real-time based on content. The more content that is published about a topic, the higher the topic appears in the display.
Commercially Aftonbladet has been leading the way in Scandinavia in building digital revenue. In fact Aftonbladet was the first Swedish newspaper on the Internet in 1994. Early in 2013 Aftonbladet was the first newspaper in the Nordic countries to report more revenue from online advertising than print advertising, based on a total reach of more than 2.8 million daily readers. Mobile advertising revenues are growing rapidly, according to Raoul Grünthal, the CEO of Schibsted Sweden.