People are more critical to recent Facebook changes, even in the U.S. The more we give away of our private lives and information, the more it will be used to target advertising. Not everyone is all together happy about this development. For example my 19-year old daughter told me she doesn't even look at the ads. Nor is she interested in taking into use all the new features of Facebook. A lot of people, whether old or young, share her opinion.
Facebook's new features remain unpopular – USATODAY.com
Have you looked at "Timeline" yet and what do you think of its features?
What do you think of this trend in FB and other social networks?
For a recent example of targeted marketing in Facebook have a look at e.g. Hypermarket's Guide To Succesful Social Media Launch
